SCAN2LEAD BLOG
EVERYTHING ABOUT DIGITAL BUSINESS AND SERVICES IN THE INTERNATIONAL TRADE FAIR INDUSTRY
NEWS FROM THE DIGITAL TRADE FAIR FUTURE
Whether it’s access figures to company homepages, the collection of sales data or simply a continuous update of the company’s own address database: digital applications have long since become part of everyday business life. But what about the data treasures on trade fair stands? Is there still untapped potential in the evaluation of trade fairs and events? Here we provide information on lead tracking issues, current developments from the trade fair and event world and much more. Follow us on social media and never miss a new episode!
EXHIBITION INDUSTRY & DIGITAL DISRUPTION – FULL FEEDBACK FROM THE UFI SPECIAL INTEREST GROUP
Blog - ENAt the last UFI Global Congress in November 2017 in Johannesburg, South Africa, Gunnar Heinrich (CEO adventics & Scan2Lead) held a session on “Digital Disruption” with his colleagues from the Digital Innovation Committee Stephan Forseilles (easyfairs) and Matthias Tesi Baur (MBB-Media). The panel raised different controversial and thought-provoking topics with the audience, prompting a lively […]
IS THE EXHIBITION INDUSTRY ONLY DOING A PSEUDO-DIGITISATION?
Blog - ENThere are a lot of digital initiatives reported in the exhibition industry lately: IT departments are growing nearly everywhere, budgets are increasing and job titles that are pretty new in the exhibition business are arising. A “Chief Digital Officer” and a team with a start-up attitude seem to be a must-have. And it is also […]
IS THE EXHIBITION INDUSTRY THE NEXT TO BE UBERIZED?
Blog - ENEveryone knows what Uber did to the taxi industry, what Amazon did to distribution and what AirBnB did to the hotel industry. It has been witnessed how companies like Nokia, Blackberry and Kodak disappeared practically overnight because they missed the train of disruption. Could the same happen to the exhibition industry? Could a newcomer revolutionise […]
WILL NEW PRIVACY LAWS SLOW DOWN THE DIGITAL REVOLUTION?
Blog - ENPrivacy laws are changing around the world and becoming more restrictive to protect the rights of individuals at a time when more and more activity is digitally personalised. The European Union started enforcing the new GDPR laws from mid-2018 and other regions are putting similar regulations in place. But will these laws slow down the […]
SHOULD 50% OF MILLENNIALS BE IN KEY POSITIONS IN THE EXHIBITION INDUSTRY?
Blog - ENBy 2020, millennials will make 50% of the workforce. They have completely different values and expectations. Millennials are a game-changing generation. The experience is more important to them than the brand. They have grown with amazon and Facebook and expect every experience to be as easy, fast and enjoyable. Has the exhibition industry to aim […]
IS VIRTUAL REALITY A SERIOUS RISK TO THE EXHIBITION INDUSTRY?
Blog - ENDriven by key players like Apple or Facebook or entire industries, e.g. the gaming industry, various technologies like Virtual Reality and Augmented Reality are becoming more and more popular. But how do these technologies affect the exhibition industry and are they a real threat to the industry? SESSION ABOUT DIGITAL DISRUPTION AT UFI GLOBAL CONGRESS […]
IS THE INTERNET OF THINGS TURNING ATTENDEES INTO THINGS?
Blog - ENUsing beacons, apps, connected scanners, sensors, smart badges and cameras all the trade show attendees’ whereabouts and actions are being measured. With the vast amount of data, using the increasing number of connected devices at the trade show’s disposal, organizers hope to discover deep insights about their visitors by looking at this data. But what […]
HOW ORGANISERS INCREASE THE TURNOVER AND SUCCESS OF THEIR TRADE SHOW WITH DIGITAL SERVICES
Blog - ENDigital services do not only enable the optimisation of service offerings for customers but also offer additional sales opportunities and extensive information to optimise a trade show. Digital channels and technologies are consequently indispensable for the acquisition and retention of customers and constitute an increasingly important source of income – and rising. DIGITAL LEAD RETRIEVAL […]
SWISSBAU: MORE LEADS FOR EXHIBITORS (EXPODATA 1/2’18)
Blog - EN, Presse - ENExcerpt: “Many Exhibitors often know too little about or do not use the existing tools which organisers provide for them to increase their trade show’s success. At Swissbau and many trade shows in Europe such tools to boost the trade show’s success are being employed. Swissbau […] for example, uses Scan2Lead which facilitates the lead […]
STATE-OF-THE-ART LEADTRACKING FOR EXHIBITORS (EXPODATA 1/2’18)
Blog - EN, Presse - ENAuszug: At Swissbau and many trade shows in Europe tools are employed to support the trade show’s success. Swissbau, for example, uses Scan2Lead which facilitates the lead generation for exhibitors and even simplifies the trade show’s success for the attendees. As one of the industry giants in Europe, adventics GmbH from Munich provides with Scan2Lead […]