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DR. THORSTEN GRIESER: FUTURE ROLE AS SHAREHOLDER Excerpt: “adventics GmbH is revising its management structure. In future, Bernhard Gamper from the Vienna office and Gunnar Heinrichs from the Munich office will share the managing director responsibilities. Dr Thorsten Grieser, who is also based there, will concentrate on his role as shareholder at the renowned provider […]
CUSTOMER SATISFACTION AND BRAND LOYALTY FOR YOUR EXHIBITORS The trade fair industry is in the starting blocks: After months of Corona inflicted standstill, organisers and exhibitors are preparing for the long-awaited new beginning. In order to be able to guarantee this in the best possible way, everyone is working flat out on events with a […]
“TRADE FAIR TICKETING: THIS IS THE TIME FOR INNOVATIONS” Trade fair organisers in Düsseldorf, Munich, Stockholm, Basel, Zurich, Karlsruhe, Nuremberg and many others are already on the reference list. And more will follow soon. The new Vice Chairman of the UFI Digital Working Group Gunnar Heinrich, who is also adventics CEO, talks about ticketing systems […]
“TAKING PART IN A TRADE FAIR WILL HAVE A MUCH MORE EXCLUSIVE CHARACTER IN THE NEAR FUTURE” Adventics CEO Gunnar Heinrich on a new start strategy for trade fair organisers and the associated success tool, “360 degree visitor management”. WHAT IS 360 DEGREE VISITOR MANAGEMENT? 360 Degree Visitor Management, or Community Management, as it is […]
Whether advertising budgets, planned events or trade fair appearances: The sales and marketing world has not spared Corona either. In recent weeks, countless companies have rescheduled, cancelled and tried out a lot. Those responsible have asked themselves numerous questions: How much cutback can my advertising budget take? How much potential would my trade fair appearance […]
Mouth and nose protection and 1.5 m safety distance as well as comprehensive hygiene measures were and are indispensable in the Corona era. But how do you as a trade fair operator make sure that contact tracing in the event of a corona disease is smoothly guaranteed and can be passed on to the responsible […]
Artificial intelligence, Augmented Reality and many more digital technologies have matured to useful tools in the exhibition industry over the past twelve months. But still there is a uneasy feeling when talking to exhibition industry executives about digital transformation. Stephan Forseilles, Tesi Baur and Gunnar Heinrich from the UFI Digital Innovation Committee discussed this topic […]
UFI, the Global Association of the Exhibition Industry, has named Suntec Singapore Convention & Exhibition Centre as winner of the UFI Digital Innovation Award 2018, thanks to its cutting-edge HybriD solution. [READ ARTICLE ON UFI.ORG]
Watch the entire session about “Digital Transformation” which Gunnar Heinrich (CEO adventics & Scan2Lead) held with his colleagues from the Digital Innovation Committee Stephan Forseilles (easyfairs) and Matthias Tesi Baur (MBB-Media) at the last UFI European Conference 2018 in Verona. The panel asked the audience, composed of event organisers, venue operators, associations and service providers, […]
Exhibition World: Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this […]