This author has not written his bio yet.
But we are proud to say that memedia contributed 52 entries already.
Google, amazon etc. are fast, convenient, personalised and secure. The exhibition industry tends to have slow websites, in average five times slower than a standard Google search, and rejoices when events successfully attract lots of visitors and has big queues while amazon has a shop where you can walk in, take whatever you want and […]
At the last UFI Global Congress in November 2017 in Johannesburg, South Africa, Gunnar Heinrich (CEO adventics & Scan2Lead) held a session on “Digital Disruption” with his colleagues from the Digital Innovation Committee Stephan Forseilles (easyfairs) and Matthias Tesi Baur (MBB-Media). The panel raised different controversial and thought-provoking topics with the audience, prompting a lively […]
There are a lot of digital initiatives reported in the exhibition industry lately: IT departments are growing nearly everywhere, budgets are increasing and job titles that are pretty new in the exhibition business are arising. A “Chief Digital Officer” and a team with a start-up attitude seem to be a must-have. And it is also […]
Everyone knows what Uber did to the taxi industry, what Amazon did to distribution and what AirBnB did to the hotel industry. It has been witnessed how companies like Nokia, Blackberry and Kodak disappeared practically overnight because they missed the train of disruption. Could the same happen to the exhibition industry? Could a newcomer revolutionise […]
Privacy laws are changing around the world and becoming more restrictive to protect the rights of individuals at a time when more and more activity is digitally personalised. The European Union started enforcing the new GDPR laws from mid-2018 and other regions are putting similar regulations in place. But will these laws slow down the […]
By 2020, millennials will make 50% of the workforce. They have completely different values and expectations. Millennials are a game-changing generation. The experience is more important to them than the brand. They have grown with amazon and Facebook and expect every experience to be as easy, fast and enjoyable. Has the exhibition industry to aim […]
Driven by key players like Apple or Facebook or entire industries, e.g. the gaming industry, various technologies like Virtual Reality and Augmented Reality are becoming more and more popular. But how do these technologies affect the exhibition industry and are they a real threat to the industry? SESSION ABOUT DIGITAL DISRUPTION AT UFI GLOBAL CONGRESS […]
Using beacons, apps, connected scanners, sensors, smart badges and cameras all the trade show attendees’ whereabouts and actions are being measured. With the vast amount of data, using the increasing number of connected devices at the trade show’s disposal, organizers hope to discover deep insights about their visitors by looking at this data. But what […]
Digital services do not only enable the optimisation of service offerings for customers but also offer additional sales opportunities and extensive information to optimise a trade show. Digital channels and technologies are consequently indispensable for the acquisition and retention of customers and constitute an increasingly important source of income – and rising. DIGITAL LEAD RETRIEVAL […]
Excerpt: “Many Exhibitors often know too little about or do not use the existing tools which organisers provide for them to increase their trade show’s success. At Swissbau and many trade shows in Europe such tools to boost the trade show’s success are being employed. Swissbau […] for example, uses Scan2Lead which facilitates the lead […]