A successful trade fair presence doesn’t end when the event closes — quite the opposite. The real value of a trade show unfolds when captured leads are seamlessly integrated into your existing systems. Modern tools like Scan2Lead provide exactly the right interfaces to make this happen.
In this article, we show how digital lead capture with direct system integration helps you optimize processes, reduce errors, and turn trade fair contacts into business results faster.

Why Integration Matters: From the Trade Show Straight Into your CRM

Trade fair leads only create value if they are followed up quickly and systematically. Manually transferring contacts into a CRM after the event wastes time and increases the risk of data loss, inconsistencies, or duplicate work.

With Scan2Lead, digital lead capture can be directly connected to your CRM or marketing system. Captured data flows into your tools in real time or at defined intervals — structured, complete, and fully GDPR-compliant.

Key benefits of integration:

• No more manual data entry
• Consistent data formats and structures
• Immediate access for sales and marketing teams
• Faster follow-up and campaign launches
• Higher data quality through automated transfer

How System Integration Works

Scan2Lead offers multiple integration options. Of course, contacts and leads can still be exported as Excel files. However, the real efficiency comes from direct system connections.

Via our integration platform, CRM and marketing tools such as Salesforce, HubSpot, Zoho, Pipedrive, or Microsoft Dynamics can be connected — along with hundreds of other systems.

Within the integration platform, Scan2Lead fields can easily be mapped to your target system fields. Setup is intuitive and can be completed in just a few clicks. And if needed, our team is happy to support you.

Data Security and GDPR: No Compromises

When it comes to digital lead capture and data transfer, security and compliance are critical. Scan2Lead is fully GDPR-compliant and ensures that your data always remains your data. We rely on certified data centers, modern encryption, and secure access controls.

As an administrator, you retain full control over all captured data within the Scan2Lead portal — including user permissions, export options, and data deletion.

Integration Creates Real Value

Powerful digital lead capture is just the first step. Direct integration with your CRM and marketing systems completes the process and ensures smooth, end-to-end workflows.

With Scan2Lead, you don’t just capture leads efficiently — you activate them faster, follow up more effectively, and maximize the value of every trade fair contact.

Watch our video to learn more: https://www.youtube.com/watch?v=ISDbFmGDgn4

Turn every trade fair contact into a real opportunity.