For exhibitors, business cards and badges are part of everyday life at trade fairs. But manually typing in data or sorting countless business cards after the event is not only time-consuming but also error-prone. With digital solutions like Scan2Lead, lead capturing becomes simple, fast, and efficient. In this article, you’ll learn how our smart tools streamline the data capture process – saving you time, resources, and nerves.

From Business Card to Digital Lead Profile – in Seconds

Collecting business cards and jotting down conversation notes is standard practice at trade fairs. But the real questions are: What happens to the collected business cards afterward, and how were the notes recorded? Today, the answer can only be: Digitally, of course!

With Scan2Lead, you can capture business cards and badges in just seconds using your smartphone or tablet. The solution automatically recognizes and structures the data, and you can add your own conversation notes directly in the app – or even dictate them. This way, a simple business card becomes a complete digital lead.

Benefits:

• High data quality
• Easy handling
• Immediate availability for timely follow-up activities

Badge Scan: The Fastest Way to a Qualified Lead

In addition to business cards, modern trade fairs usually provide visitors with name badges containing QR or barcodes. These badges already include essential contact details such as name, company, or job title. But in the background, there is often even more data stored – information the visitor provided when purchasing their ticket for the trade fair.

Scan2Lead offers the right solutions for scanning these badges. Use the Scan2Lead SMART App on your own device or on our preconfigured rental devices. With a simple scan, you receive all the stored information.

Benefits:

• Even faster than business card scanning
• Often more data and details about the person
• Equally simple and efficient

Seamless Integration and Structured Follow-Up

Whether business card or badge – with Scan2Lead, you can capture business cards and trade fair badges in seconds using your smartphone or tablet. Another major advantage of digital lead capture with Scan2Lead is the direct integration with your CRM or marketing system. All data is available immediately – without datala loss or transmission errors. You can automatically send follow-up emails to your leads, assign them directly to your sales teams, or use them for further campaigns.

Analysis is just as easy: At the push of a button, you can see how many leads were generated per team member or product area. This enables you to clearly prove your trade fair success and plan future events more effectively.

Additional Features:

• Live statistics and reporting during and after the trade fair
• Export functions and data filters
• Central data management via the Scan2Lead Portal

Lead Capturing the Way It Should Be 

In today’s trade fair world, speed, precision, and efficiency matter. With Scan2Lead, collecting business cards and badges becomes a well-structured, digital process that saves you time and significantly improves lead quality. You always maintain full oversight and can process your contacts and leads professionally.

Questions? If you have any questions, feel free to contact us. We’re here to help!