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Current News
Successful Lead Tracking at Trade Fairs: How Exhibitors Can Make the Most of Their Contacts
9 October 2025
Trade fairs are the perfect place for personal meetings, product presentations, and new business connections. But amid t...
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Scanning Business Cards and Badges – No Problem with Scan2Lead!
11 September 2025
For exhibitors, business cards and badges are part of everyday life at trade fairs. But manually typing in data or sorti...
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Why You Need a Professional Lead Tracking Solution for Trade Shows
28 July 2025
Trade show success depends on what you do with the leads you generate. A professional lead tracking system like Scan2Lea...
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Experience Scan2Lead Live – Our Trade Fair Highlights in June 2025
30 May 2025
June 2025 features a broad spectrum of top trade fairs in logistics, technology, cosmetics, and quantum innovation. Don’...
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On the Road to Success with Scan2Lead – Our Trade Fair Highlights in May 2025
29 April 2025
May 2025 is packed with top industry events where efficient lead management is key. At selected trade fairs, we will sho...
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Professional Lead Tracking as an Integrated Component of an Event App? – Our Perspective
15 April 2025
Event platforms and professional lead tracking solutions open up new revenue opportunities, meet the growing demand from...
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Scan2Lead Live in April 2025: Our Trade Fair Highlights of the Month
31 March 2025
April 2025 brings several exciting trade fair appearances for Scan2Lead. With our innovative lead management system and ...
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Experience Scan2Lead at the Top Trade Shows in March 2025
24 February 2025
March 2025 is packed with high-profile trade fairs where Scan2Lead will be present. Take this opportunity to experience ...
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Get Ready with Scan2Lead: Our Presence at the Top Trade Shows in February 2025
27 January 2025
February 2025 promises to be an exciting month for Scan2Lead, as we will be present at six prominent trade shows. Take t...
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Kick Off 2025 with Scan2Lead: Our Presence at January’s Top Trade Shows
18 December 2024
The year 2025 starts with a bang as Scan2Lead takes center stage at three major trade shows. This is your opportunity to...
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Anniversary: Ana Melciu celebrates 5 years at Adventics / Scan2Lead
28 November 2024
This year we are celebrating a special anniversary: our valued colleague Ana Melciu has been part of the Adventics/Scan2...
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FAMA Workshop: (Full) registration and badges for participants of B2C trade fairs
27 November 2024
On November 26, our CEO, Gunnar Heinrich, moderated the FAMA- Fall Conference on the topic of “(Full) registration and b...
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Discover Scan2Lead at the Leading Trade Shows in November 2024
22 October 2024
November 2024 is a key month for Scan2Lead as we showcase our innovative solutions for lead management and trade show tr...
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Success Story: How Our Lead Tracking Tool Revolutionized Sales – A Testimonial from IFAT 2024
11 October 2024
At this year's IFAT in Munich, we had the opportunity to speak with a satisfied customer about her experience with our L...
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Discover Scan2Lead at the Leading Trade Fairs in October 2024
26 September 2024
October 2024 will be an exciting month for us at Scan2Lead, as we will be present at several high-profile trade fairs. O...
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Discover Scan2Lead at the Leading Trade Fairs in September 2024
20 August 2024
September 2024 will be an exciting month for us at Scan2Lead as we will be present at several prestigious trade fairs. O...
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Lead tracking as a direct influencing factor on sustainability
7 August 2024
Sustainable management is one of the most important tasks of our time. The use of digital technologies can make an impor...
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Effective lead management strategies for large companies
10 July 2024
Effective lead management is essential for the success of a company – that much is clear. Leads are potential customers ...
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The importance of sales and marketing for lead tracking
11 June 2024
Close cooperation between sales and marketing is a decisive factor for the success of a company. One of the central join...
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THE 1X1 OF SUCCESSFUL FOLLOW-UP
31 May 2024
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Scan2Lead – smart lead tracking for your trade fair success
8 May 2024
As a partner of the trade fair, we had the great pleasure of being on site with our comprehensive Scan2Lead offering and...
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Digital support for the new start
5 July 2021
The trade fair industry is ready to take off: After months of coronavirus lockdown, organisers and exhibitors are prepar...
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Tradefair ticketing systems
13 November 2020
Trade fair companies in Düsseldorf, Munich, Stockholm, Basel, Zurich, Karlsruhe, Nuremberg and many others are already o...
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360 degree visitor management
6 November 2020
Adventics CEO Gunnar Heinrich on a new strategy for trade fair organisers and the associated success tool, "360 degree v...
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Contacts are the new gold
16 September 2020
Whether advertising budgets, advertising budgets, planned events or trade fair appearances: Corona has not spared the sa...
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How can trade fairs start safely again?
9 June 2020
Mouth and nose protection and 1.5 metre safety distance as well as comprehensive hygiene measures were and are indispens...
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Is visitor data collected with Scan2Lead in compliance with data protection regulations?
21 January 2020
Does Scan2Lead fulfil the requirements of the GDPR? Can the recorded contacts be contacted by email after the trade fair...
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Checklist – Successful lead management with Scan2Lead
20 January 2020
Scan2Lead is a comprehensive tool with numerous features that make it easier for you to capture leads at your trade fair...
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Scan2Lead at the digital mice trade fair Vexcon 2019
10 December 2019
VExCon - Virtual Expo & Conference 2019 - is the first virtual MICE trade fair organised by XING Events. For the third t...
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Scan2Lead portfolio - Which product is the right one for me?
10 December 2019
Scan2Lead offers exhibitors a customised selection of products for digital visitor registration at the trade fair stand....
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Is the "Internet of Things" turning attendees into things?
16 July 2018
Beacons, apps, sensors, smart badges and cameras enable the precise measurement of visitor flows, whereabouts and the be...
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Should 50% of millennias be in key positions in the exhibition industry?
16 July 2018
Millennials will make up 50% of the labour force by 2020. They bring completely different values and expectations. Mille...
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Will new privacy laws slow down the digital revolution?
16 July 2018
Data protection laws are changing around the world and are becoming increasingly strict in order to protect the rights o...
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Is the exhibition industry the next to be uberised?
16 July 2018
Everyone knows what impact Uber has had on the taxi industry, amazon on retail and AirBnB on the hotel industry. We have...
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Is the exhibition industry providing an outdated customer experience?
16 July 2018
Google, amazon etc. are fast, practical, personalised and secure. In the trade fair industry, websites are usually very ...
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Greater success at trade fairs thanks to digital lead capture
11 July 2018
Even in the age of digital communication, instruments based on personal dialogue retain their leading position in B2B co...
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Is the exhibition industry only doing a pseudo-digitalisation?
11 July 2018
There are several digital initiatives that have been reported recently in the exhibition industry: IT departments are gr...
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Exhibition industry & digital disruption - full feedback from the UFI Special Interest Group
11 July 2018
At the UFI Global Congress in November 2017 in Johannesburg, South Africa, Gunnar Heinrich (CEO adventics & Scan2Lead) g...
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Digital disruption in the exhibition industry
11 July 2018
Artificial intelligence, Augmented Reality and many more digital technologies have matured to useful tools in the exhibi...
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Is virtual reality a serious risk to the exhibition industry?
10 July 2018
Driven by key players like Apple or Facebook or entire industries, e.g. the gaming industry, various technologies like V...
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WHAT IS BLOCKCHAIN AND WHAT WILL WE DO WITH IT?
11 June 2018
Exhibition World: Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the globa...
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Live session about digital transformation at the UFI European Conference in Verona
18 May 2018
Watch the full presentation on "Digital Transformation" given by Gunnar Heinrich (CEO adventics & Scan2Lead) with his co...
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