partner trade show

Scan2Lead Lead Automation

Your trade show leads. Your CRM. Fully automated.

With Lead Automation, you can automatically transfer captured leads from the PORTAL to your CRM in real time—without manual exports or any programming effort. Once set up, everything runs in the background.

Konzeptgrafik: Ein Aussteller scannt den Badge eines Besuchers, dessen Daten über einen CRM-Connector automatisch in gängige CRM-Systeme übertragen werden.

When does Lead Automation make sense?

No more manual exports

Does your team manually enter leads into the CRM after the trade show? With Lead Automation, this process is fully automated – immediately after scanning, with no delay.

Automated follow-ups

New leads automatically trigger actions – such as welcome emails or CRM tasks. Once configured, everything runs in the background.

Multiple trade shows, one process

Do you participate in multiple trade shows? Lead Automation ensures that leads from every event are always automatically imported into your CRM.

Automation instead of tedious manual labor.

A laptop with the Scan2Lead PORTAL on a desk, with a red badge icon next to it—leads are automatically transferred immediately after scanning

Fully automatic

No manual export, no upload. Leads are transferred to the correct system in real time immediately after scanning.

A laptop running the Scan2Lead PORTAL, alongside a CRM connector featuring logos of popular CRM systems—compatible with over 1,000 tools.

1,000+ integrations

Compatible with HubSpot, Salesforce, Pipedrive, and over 1,000 other CRM and marketing systems – plus Excel export as an alternative.

A laptop with program code on the screen, overlaid with a crossed-out X icon—setup requires no programming knowledge.

No code required

Beginners can set up standard integrations quickly and without any prior knowledge. Advanced users can build complex workflows on top of them.

Four Steps to an automated lead process.

1

Activate Scan2Lead PORTAL access and capture leads

A laptop on a desk displays the registration/configuration screen of the Scan2Lead PORTAL—activate access and capture leads.
2

No-Code setup: Select your CRM, define fields and triggers.

Laptop running the Scan2Lead PORTAL, with logos of popular CRM systems next to it – no-code setup of the CRM integration.
3

What should happen after a lead is received: Create a CRM entry, send an email, create a task.

Laptop with the Scan2Lead PORTAL, alongside icons for Tasks, Calendar, and Email—set up automatic actions after a lead is received.
4

New leads from every trade show are automatically entered into the right system – without any further action required.

Monitor displaying the Scan2Lead PORTAL, overlaid with two circular arrows—leads are automatically synced to the correct system.

Set up Lead Automation now.

Frequently Asked Questions about Lead Automation

Do you have questions about compatibility, setup, or costs? You’ll find the most important answers here. Our team will be happy to help you with the setup.

Any questions?

01Which CRM systems is Lead Automation compatible with?

Lead Automation is compatible with over 1,000 tools via Make – including HubSpot, Salesforce, Pipedrive, Mailchimp, and many other CRM and marketing systems. If your system is among them, we’d be happy to advise you on the integration.

02Do I need programming skills to set this up?

No. Lead Automation is designed as a no-code solution. You can quickly set up standard integrations without any prior knowledge. For more complex workflows, our team will provide you with personalized support during setup.

03How much does lead automation cost?

Lead Automation is available to all Scan2Lead users. Depending on your usage volume, additional platform licensing fees may apply. We’d be happy to advise you on the options that best suit your needs.

04How long does setup take?

Standard integrations (e.g., transferring leads directly to HubSpot) can be set up in just a few minutes. For custom workflows with automated follow-up processes, we recommend our setup package, which includes personalized consulting.

05Are leads still transmitted even with a poor internet connection?

Lead Automation transfers leads from the PORTAL to your CRM. As soon as leads are saved in the PORTAL – even if they were entered offline at a later time—the transfer is triggered automatically.

Other Scan2Lead products

CRM Integration

BARCODE-API

Use your own lead generation solution and receive visitor data directly through our API.

365

Scan2Lead App 365

Scan business cards at any trade show – directly into the PORTAL and into the CRM via Lead Automation.

Partner trade show
365

Scan2Lead PORTAL

The central hub for all leads – dashboards, analytics, and team management.