Europe's market leader in lead generationTurn every trade show lead into a qualified lead.
Turn every relevant interaction at your trade show into a qualified lead. Capture, supplement, and manage contact information in real time – right at your booth. With Scan2Lead, you can speed up your follow-up and act on leads immediately. All data is available to you in one central location via the Scan2Lead PORTAL – accessible and exportable at any time. Automated processes ensure seamless follow-up without any loss of time.
GDPR-compliantEU hostingFlexible CRM interfaces
It’s that easy
From a trade show contact to a lead in your own CRM in 3 steps
Capture
Digitally record contacts in seconds
Scan visitor information using a badge, QR code, or business card – with the Scan2Lead App on your own smartphone or our rental devices.
The complete contact information is available immediately and is stored securely.
Manage
Classify each lead right at the booth
Add notes, voice memos, photos, product interests, or custom qualification criteria to contacts right during the conversation. That way, your sales team will know immediately after the trade show which leads are a priority and what next steps are needed.
Integrate
Transfer leads directly to the CRM
All captured and qualified leads are stored centrally in the Scan2Lead PORTAL. Through exports or direct interfaces, the data can be seamlessly transferred to CRM, marketing automation, and sales systems – without manual follow-up work and without any data loss.
Good reasons to choose our solution
Why Scan2Lead?
Generate more leads
No contact information is lost – whether it’s a badge or a business card, one scan is all it takes, and all the data is immediately saved digitally.
Faster post-processing
All leads are available in real time on the PORTAL. Your sales team can begin following up on them even while the trade show is still in progress.
Measurable success
Live dashboards, analytics, and export features make your trade show participation just as measurable as any other marketing channel.
Seamless CRM integration
Direct integration with Salesforce, HubSpot, Microsoft Dynamics, and more – leads are automatically routed to where your sales team works.
Who can use our solution
Who is Scan2Lead for?
Exhibitors at partner trade shows
Receive visitor data directly from the event organizer – including complete contact information from the badge. (rental equipment available for an additional fee, subject to availability)
Companies that host many events
Capture leads at every trade show and event with our 365 solution – flexible, independent of the organizer, and available year-round.
Event organizer
Offer your exhibitors the official lead tracking solution from Europe’s market leader.
What suits you best?
Trade shows for which Scan2Lead is the official lead-tracking partner
Partner trade shows
At partner trade shows, Scan2Lead officially collaborates with the organizer. Visitors receive a badge with a barcode that you can scan using the Scan2Lead SMART app. This gives you direct access to the registration data that the organizer has made available—such as name, company, and other trade show details. All collected data is stored in the PORTAL, where you can transfer leads to your CRM. You can book hardware and software directly on-site with the organizer of the respective trade show.- Badge scanning with organizer information is available
- Additional rental equipment (subject to availability)
- Optimized for the partner trade show
Bookable through the online store of the partner trade shows
Trade shows, events, or conferences without an official partnership
365
(not event-specific)
With 365, you can use Scan2Lead at any trade show or event, regardless of who the organizer is.
Your team simply scans business cards using the app; the contact information is automatically extracted and saved in the PORTAL. There, you’ll see all leads transferred to your CRM later.
Payment is based on usage: With Event Day Credits, you only pay for the days you actually use 365.- Can be used at any trade show
- Business card scanning
- Event Day Credits (EDC)
Can be booked individually for each trade show via the Scan2lead PORTAL
„“ is not a trade show for partners – no problem.
With Scan2Lead 365, you can capture leads at any trade show, regardless of partner status – with a single license, you’re ready to go right away.
Note: Check the spelling or omit the year.
Our solution for every event and trade show
Can’t find your trade show here? Then 365 is your best solution for lead generation at trade shows.
These companies already rely on Scan2Lead
Customer testimonials
What customers say about Scan2Lead
PRIVACY & SECURITY
GDPR-compliant lead capture –
EU hosting in the Microsoft Azure Cloud
Scan2Lead handles the data protection-compliant processing of your trade show leads based on a data processing agreement (DPA) in accordance with Article 28 of the GDPR: encrypted transmission, EU hosting, and transparent information provided to visitors during registration. This ensures you receive legally compliant contact information and can focus entirely on your conversations.
Frequently Asked Questions
Europe’s market leader answers your questions
Everything you need to know about data collection, products, data protection, and integration – at a glance. Still have questions? Our team is here to assist you personally.
Any questions?
Personal consultation, free of charge
Scan2Lead is a lead management solution for exhibitors at trade shows and events. You can capture visitor contacts in seconds – by scanning badges at partner trade shows or by scanning business cards at any other event worldwide. All leads are automatically saved in the Scan2Lead PORTAL and can be transferred directly from there to your CRM.
For the Scan2Lead SMART App and the 365 App, all you need is your own smartphone – no additional hardware required. Optionally available for rental at partner trade shows: rental iPad (preconfigured iPad with the SMART app), COLLECT (mini scanner for quick badge scanning without an internet connection), and STATION (scanner connected to a laptop for booth entrances). All rental devices are issued at the service counter on the trade show grounds.
Scan2Lead is available in two versions – depending on the trade show situation:
At partner trade shows, Scan2Lead is the organizer’s official lead-tracking partner – you can scan visitor badges directly from the organizer’s database and capture complete contact information with a single scan.
The Scan2Lead App 365 is the solution for all other trade shows: Scan business cards using your smartphone camera; it can be used at any event worldwide, regardless of the organizer.
In both cases, all recorded contacts are consolidated centrally in the Scan2Lead PORTAL – your shared management and analysis tool for all events.
Yes. Scan2Lead processes all data in compliance with the GDPR – for partner trade shows as well as for 365.
The infrastructure is hosted by the EU, and all data transfers are encrypted. At partner trade shows, leads are automatically deleted after 8 weeks for data protection reasons – we recommend exporting them or transferring them to your CRM in a timely manner via Lead Automation.
Lead Automation allows you to connect more than 1,000 CRM and marketing tools using a no-code approach – including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, and Mailchimp. Setup requires no programming knowledge. Alternatively, an Excel export is available at any time.
Yes. The Scan2Lead App 365 can be used worldwide – at any trade show or event, regardless of the organizer or location. For international partner trade shows, use the trade show search to check whether Scan2Lead is also an official lead-tracking partner there. The app is available in multiple languages.
With app-based products (App SMART and App 365), leads are transferred to the PORTAL in real time – as soon as an internet connection is established. With COLLECT, you upload the data to the PORTAL via USB after scanning – it takes just a few seconds. STATION also transfers data in real time.
The cost depends on the solution you choose. At partner trade shows, you can book Scan2Lead through the respective trade show’s online store – prices vary depending on the organizer and product. For the Scan2Lead App 365, you pay with Event Day Credits (EDC) – 1 EDC equals one employee for one day at the trade show. Unused EDCs do not expire. Try the App 365 for free and with no obligation using our trial license.