Partner trade show

Scan2Lead BARCODE-API

Complete visitor data. Directly into your system.

The BARCODE-API is the data interface between your own lead-tracking system and the trade show’s official registration system. You scan badges using your own solution – and receive complete visitor data in real time, right where you need it.

Infografik: Ein Aussteller scannt den Badge einer Besucherin, dessen Daten per API in die eigene Lead-Software fließen.

Who is the BARCODE-API the right solution for?

In-house lead management software

You’re already using your own lead-tracking solution and would like to import visitor data directly into your system – without the Scan2Lead app.

IT teams with In-House development

Your IT team develops or manages its own lead management solutions and needs a professional interface to the trade show registration data.

High data volume

At large trade shows with very high visitor traffic – the BARCODE-API is designed for stability and performance even during peak loads.

A bird's-eye view of the access gates at the entrance to the trade show, through which visitors enter using their badges.

Complete registration data – directly from the trade show system.

The BARCODE-API delivers key visitor data directly to your system – ready for immediate processing for CRM import or automated follow-ups:

  • First and last name
  • Email address
  • Company name
  • Full company address

Your devices. Your software.

A laptop with your own lead management software on the desk, with a badge icon next to it—the BARCODE-API delivers data directly into your own solution.

Keep your own solution

Use your own devices and your lead management software – the BARCODE-API delivers the data directly to them.

A bird's-eye view of a large, packed exhibition hall with many visitors—reliable data transmission even during peak traffic.

Real-time data access

Professional API with reliable real-time transmission – even during periods of high data volume at large trade shows.

An employee hands a red Scan2Lead bag across the counter at the service desk, along with informational materials and a tablet—providing technical support before, during, and after the trade show.

Full-service support

Technical support is included before, during, and after the trade show – from integration through ongoing operations.

Four steps to seamless integration.

1

Request a BARCODE-API quote for your trade show—pricing depends on booth size; billing is handled through the trade show organizer.

A smiling employee wearing a headset, working at a computer in a well-lit office—inquiries and consultation regarding the BARCODE-API.
2

You will receive API documentation and login credentials.

A person holds a red Scan2Lead bag over a trade show counter with informational materials—handing over documents and access credentials.
3

Integration into your system with technical support.

Visitors scan their badges at access terminals upon entering the trade show—technical integration of registration data.
4

Scan badges using your own solution.

An exhibitor uses her own handheld device to scan a visitor’s badge at the booth—badge scanning using her own solution.

Request the BARCODE-API for your trade show now.

A person is holding a smartphone at the booth with the Scan2Lead app open and the lead list displayed.

Registration data via BARCODE-API

Even as a 365 user, you can scan badges at trade shows – provided the organizer offers a BARCODE-API. Please check directly with the trade show organizer or lead-tracking provider. Availability and terms depend on the specific provider and are not automatically included in 365.

Frequently Asked Questions about BARCODE-API

Do you have questions about integration, data, or availability? You’ll find the most important answers here. Our team is available to answer any technical questions you may have.

Any questions?

01At which trade shows is the BARCODE-API available?

The BARCODE-API is available at Scan2Lead partner trade shows. At other trade shows, it may be provided by the respective organizer or lead-tracking provider – availability and terms depend on the provider. Please check directly with the organizer.

02What data is transmitted via the BARCODE-API?

The API always provides: first and last name, email address, company name, and business address. For most partner trade shows, you’ll also receive: company size, area of responsibility, and key areas of interest.

03How is the BARCODE -PI billed?

Prices are based on booth size. Billing is handled by the trade show organizer. Scan2Lead handles the technical implementation and support. Please direct inquiries to contact@scan2lead.com.

04What kind of technical support will I receive?

Comprehensive support before, during, and after the trade show: a dedicated point of contact for integration, testing, implementation, and ongoing operations. Continuous monitoring of availability, performance, and data security.

05Is the BARCODE-API GDPR-compliant?

Yes. Scan2Lead ensures GDPR-compliant data transfer. The visitor data transmitted comes from the trade show’s official registration system – in accordance with its privacy policy.

Other Scan2Lead products

Partner trade show

Scan2Lead App SMART

Scan badges directly from the organizer’s data using a smartphone – at all Scan2Lead partner trade shows.

CRM Integration

Lead Automation

Fully automated lead transfer to your CRM – with over 1,000 compatible tools.

365

Scan2Lead App 365

Scan business cards at any trade show – regardless of the organizer, and without any hardware.