Scan2Lead – smart lead tracking for your trade show success
8. May 2024 · 3min. reading time
Scan2Lead at analytica 2024
analytica, one of the world’s leading trade shows for laboratory technology, analytics, and biotechnology, recently took place in Munich alongside Ceramitec. Around 34,000 visitors from 117 countries gathered in early April 2024 for this major industry event, which featured a wealth of offerings. Consequently, our smart, efficient lead-tracking solution was frequently used at the booths by the many exhibitors who rely on Scan2Lead to capture their contacts.
We had the great pleasure of being on-site as a partner of the trade show, showcasing our comprehensive Scan2Lead offering and our efficient services. In addition to connecting with existing Scan2Lead customers and providing personalized consultations to prospective clients, we experienced some exciting days at analytica filled with innovations and fascinating insights into the future of the industry and the latest trends.
Network easily, make connections, and generate leads – with Scan2Lead
What are trade shows all about? They’re about showcasing innovations and highlights, increasing brand awareness and visibility, and, of course, networking to establish new business relationships and strengthen existing customer contacts. It’s helpful to have support from an efficient tool for automatically capturing and processing visitor data: Scan2Lead.
Our on-site team took the opportunity to speak with representatives from many companies and organizations around the world and to showcase our diverse Scan2Lead portfolio for lead generation at trade shows. There was consistently high interest in our combination of mobile lead capture and a web-based portal for managing licenses, events, and visitor data. Numerous companies took advantage of the option to book lead tracking products for immediate use at their trade show booths right there on-site at the Scan2Lead Service Counter.
This made it possible to efficiently capture and process all appointments and contacts right on-site at the ongoing trade show by scanning visitor tickets using an app or handheld scanners – lead tracking made easy with Scan2Lead!
Our Scan2Lead Solution in Successful Use
We didn’t just use the trade show to show companies and exhibitors from around the world how they can digitally capture visitor information at their booths with the push of a button and optimize their lead tracking with our Scan2Lead products. It was also wonderful to see how many exhibitors are already successfully using Scan2Lead to digitally capture visitor information at their booths.
It’s no coincidence that Scan2Lead is the leading lead-tracking system in the European trade show industry and has proven itself at the world’s largest trade shows for more than 20 years. Our lead tracking solution also scored particularly high at analytica thanks to its user-friendliness, extensive functionality, and the choice of three different options that all work together seamlessly. The direct, real-time integration with a company’s own marketing and/or CRM systems was also repeatedly highlighted as a positive feature.
Scan2Lead makes it much easier to follow up promptly after the trade show – responding quickly to all trade show inquiries is a key success factor and a competitive advantage.
New technologies and innovations
analytica is known for being a platform for the latest technologies and innovations in the laboratory industry – and this year was no exception. 1,066 exhibitors from 42 countries showcased their innovative solutions and products at the event. The focus was on digitalization and sustainability in the laboratory of the future.
We were impressed by the cutting-edge equipment, instruments, and solutions on display. From state-of-the-art analytical instruments to innovative laboratory automation systems, there was plenty to discover and experience – all amid an exceptionally positive atmosphere among both exhibitors and visitors.
Fascinating presentations and discussions
Another highlight of the trade show was the series of technical presentations and discussions led by industry experts. The organizers even set a new attendance record for the so-called analytica conference. These presentations offered valuable insights into current trends, challenges, and opportunities in the world of laboratory technology and analytics.
Maximize trade show success
The analytica trade show in Munich was a wonderful, inspiring experience for us. We were thrilled by the interest in Scan2Lead and the positive feedback we received there, and we look forward to continuing to nurture the connections we made.
We would like to thank our customers for the trust they have once again placed in us – we are proud to be part of their trade show success with Scan2Lead. analytica also provided us with new insights and ideas that will help us continue to create added value for our customers and at future trade shows.
We’re already looking forward to the next analytica and can’t wait to see what the future holds for the laboratory industry! The next analytica will take place from March 24 to 27, 2026.
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