Success Story: How our lead tracking tool is revolutionizing sales – A report from IFAT 2024

At this year’s IFAT in Munich, we had the opportunity to speak with a satisfied customer about her experience with our lead tracking tool, Scan2Lead. In the interview, Ute Klausner from Invent Umwelt- und Verfahrenstechnik explains why she chose Scan2Lead and how this smart system for automatically capturing and processing visitor data supports her sales team and optimizes workflows.

Speed and efficiency in sales

“I wanted to give our colleagues in sales the ability to collect, categorize, and qualify contact information as quickly as possible, so that it’s available virtually in real time,” the marketing employee explains during the interview. This goal was achieved: Thanks to the Scan2Lead lead tracking tool, the company was able to significantly reduce response times in sales. As a result, Invent is now able to respond to new inquiries much more quickly. “We use Scan2Lead to conduct a very swift follow-up,” the client continues. This now enables the sales team to begin targeted follow-up with contacts immediately after the trade show. Sales partners worldwide can receive the leads along with the dossiers the very next day after a trade show.

Data as the foundation for success

The ability to qualify leads immediately gives the company a decisive advantage. Scan2Lead ensures that all relevant information is captured directly and can be processed further. This way, no valuable contacts are lost. This increase in efficiency provides tremendous support to the sales team and leads to a higher closing rate.

A smart tool for successful trade shows

“We highly recommend Scan2Lead for lead qualification and follow-up,” summarizes Ute Klausner, adding, “Its responsiveness is simply unbeatable!” Our lead tracking tool thus offers the ideal solution for companies that rely on fast and precise sales processes. Learn more about how Scan2Lead can take your sales to the next level!